Chad Buyers 2.0
A no-bullshit walkthrough for any young or early-stage entrepreneur to create a 7 to 8 figure business in 2026. Not hyperbole.
Join CB2
Founding Flagship is the launch tier. First 10 seats at $2,997. Real cap, public counter, no fake scarcity.
The accountability bar
Founding Flagship is half off. The bar: $50K in cumulative client engagements within 60 days, case study delivered by day 90. Don't hit the bar, you forfeit lifetime access. The discount is the agreement that you'll actually run the play.
If you don't make money inside 60 days, the protocol failed you. We'd rather know that with proof than read it on a refund email.
10 of 10
founding seats remaining
Course
one-time, lifetime
All 8 modules recorded. Templates, scripts, and the prompts that drive the AI tools. Self-paced execution.
Founding Flagship
Launch tierone-time, or 3-pay $999, lifetime
Everything in Course, plus the productized AI stack, weekly live calls, all-you-can-eat reviews, executors-only Slack. First 10 seats only. Seat 11 onward, price rises to $5,997.
Founding bar: $50K in cumulative client engagements within 60 days. Case study by day 90. Forfeit lifetime access if no case study delivered.
Claim a founding seatDealmaker
application only
Flagship plus finance track, weekly 1 on 1 with Louis, deal review, weekend in-person, and the annual retreat.
I will tell you to not offer guarantees to your clients. Don't be gay.
All sales final. No refunds, ever. Read the policy.
Student testimonials
Operators who came in early and ran the play to a different ending. Each one found the protocol when it was not a course. Each one took it to a place most operators in their niche never reach.
Vincent
Started working with the system back in 2024. Now lives in Dubai, drives a McLaren, has closed hundreds of millions in deal flow. The compounding reward of running the protocol for two years straight.
Remo
$20K total billed across 4 months. Engagement letter signed against the protocol. Niche identified, offer packaged, engagement closed.
William
Used the protocol to provide deal-origination services to oil brokers. Identified that oil brokers needed help finding transactions. Closed his first deal and bought himself a Ferrari. Lives out of Norway.
Caiden
Scaled a LinkedIn offer by introducing a unique outbound exploit to the online marketing space. Collected $100K in 21 days. Stripe overview and Cal.com booking metrics on screen.
Genesis receipts
Withdrawal forms, Stripe dashboards, group-chat payment shares. Pulled directly from the Genesis student folders. Each card is what the screenshot says.
Jack
"i have an 80k/month business / This is a bigger L for you than it is for me :)" Submitted to UNC Chapel Hill mid-program.
Jack
Profit Path Growth Partners Stripe dashboard. Real customer payments, named counterparties.
Jack
$22,445 in payouts. Top sources: Meridian Group, Big Think Capital, 5 Acre Holdings, Diplomatic AI.
Jack
Stripe app: month-to-date gross volume CA$33.1K. +162% over the prior period.
Harry
"under 1wk til my shits warmed and we're doing 5+ of these/day." WhatsApp share to the cohort group.
Harry
Stripe transfer notification plus a freshly signed advisory term: 6 percent fee on a raise of up to $15M.
Vincent K
Welcome screen on the dashboard he is running. The 16-year-old closed a $10M agency exit deal.
Cohort
Stripe invoice list across the cohort. $4K, $8K, $10K, $4K, $10.6K, $8K. Engagement fees compounding.
Aiden
Aiden's Stripe screenshot dropped into the executors group chat. Mid-day, mid-month. Routine.
Click any screenshot to enlarge.
Operators on camera
Each found the protocol from outside finance. Each used it to identify a gold-mine offer in their own segment.
Featured interview
Dropped out of UNC mid-program. Identified the niche, built the outbound stack, closed his first five deals. Now running $250K a month in monthly revenue.
Founder x student deep dive.
Louis and Jack
8m 42s
Freelancer to agency foundation. The power of 1 on 1 coaching.
Luis M
8m 51s
Scaled to $100K plus a month by positioning his firm as a full-stack revenue advisory.
Merek VB
13m 41s
16 years old. $10M agency exit deal. Ghostwriter to M and A broker in months.
Vincent K
11m 39s
Quit 9 to 5. Built Dev Core to a $1M ARR target in months.
Myles D
7m 20s
From e-commerce exits to raising VC. 15 M and A deals at 23.
Salim R
8m 8s
The AI stack
Louis's hand-curated agents configured for you. No coding required. Flagship tier and up.
01
Inputs your skills and experience, outputs ranked goldmine offers with scoring and kill-criteria pre-checked.
02
Maps the operational blueprint for delivering on a new offer. Turn a thesis into a sellable mechanism in one session.
03
Industry immersion in hours, not weeks. Generates a study guide per segment: terminology, metrics, value chain, decision-makers.
04
AI selects the right databases per segment, cross-references them, and builds clean, enriched outbound lists.
05
Cold email personalization at scale. Founder reports a 4x reply uplift over generic outreach.
06
Email and LinkedIn auto-replies that read like a human, route the right replies to you, kill the noise.
07
LinkedIn open-profile mechanic. Up to 40 InMails a day to people who aren't even paying for premium.
08
Ingests sales-call transcripts. Returns insights, improvements, follow-up items, and predicted objections.
09
Call transcripts plus industry signals turn into SEO blogs and Twitter/LinkedIn content. Authority on autopilot.
What's inside
Recordings, templates, custom AI tools, weekly group calls, sales-call reviews, outbound reviews, private community. Lifetime access.
The paradigm shift
Old formula. Pre-2024.
Weeks before signal.
New formula. 2026.
Hours, in one Claude session.
01
A specific, painful, money-already-moving problem. Not a hypothesis you are trying to invent into existence.
02
Almost nobody is selling the solution. The buyers are stuck shopping a wasteland.
03
A way of solving the problem that wasn't possible 24 months ago. Everyone wants the quick-fix silver bullet, and AI is the unlock.
Offer is not the moat. Sales and marketing is.
The two buckets in 2026
The two offer buckets in 2026 operate on completely different unit economics. You need to know which one fits you before you start.
Bucket A
High-ticket B2B engagements ($25K to $150K plus) sold to sophisticated buyers via 1 on 1 outbound and relationship sales, with a backend success fee. Capital advisory, M and A brokerage, fractional CXO, executive recruiting, AI implementation consulting for enterprises.
| Metric | Range | Notes |
|---|---|---|
| Cost to acquire a customer | $500 to $5,000 | High in absolute dollars: outbound + multi-touch + sales calls |
| Gross profit per customer | $25K to $250K | Initial engagement + success fees + recurring advisory |
| Return on acquisition cost | 20:1 to 100:1+ | This is why this bucket prints money |
| Payback period | 30 to 90 days | One signed engagement pays back ~10 to 50 failed pursuits |
| Churn | High (deal-by-deal) | But each deal is so profitable, churn doesn't matter |
| Gross margin | 70 to 90% | No real COGS, mostly your time |
| Revenue ceiling, one operator | $500K to $5M/mo | Capped by founder bandwidth on calls |
The asymmetry
Most service businesses leave money on the table by under-spending on acquisition. At 50:1 return on acquisition cost, you should be willing to spend $50K to get one customer. Most operators in this space spend $500. The ones who spend aggressively crush. This is where the AI-augmented operator laps the field. You can deploy 10x the outbound volume because your acquisition cost is fully covered by a single deal.
What scales it
Pipeline depth, not breadth. You don't need 10,000 leads a month. You need 100 high-quality conversations a month. Founder selling skill is the bottleneck until you build a sales team. Close it yourself first, then hire reps. Backend monetization is where the real money lives. The $20K engagement fee is the trojan horse. The $200K success fee 6 months later is the win. Repeat counterparties: a bank you raised $50M for once is now a permanent counterparty for the next 5 deals. Lifetime value isn't per-customer, it's per-relationship.
Risk profile
Pipeline-dependent (two months of bad outbound = no revenue). Sales-skill-dependent. Regulatory exposure (especially finance, legal, medical). Capital-light: no inventory, no infra, no upfront ad spend.
Who this fits
Operators with the stomach for high-stakes 1 on 1 selling. Patience for 30 to 90 day sales cycles. Some domain expertise (or willingness to acquire it fast). Appetite for variability (some months $0, some months $200K).
Bucket B
Lower-ticket products ($50 to $2,000) sold to a large audience via a fully self-serve funnel. Landing page, video sales letter, checkout. No human in the sale. AI handles distribution at scale (paid ads, cold email, content). Niche info products, AI-augmented productized services with self-serve onboarding, micro-SaaS, course/community offerings.
| Metric | Range | Notes |
|---|---|---|
| Cost to acquire a customer | $5 to $200 | Paid ads, cold email at scale, organic content |
| Gross profit per customer | $50 to $5,000 | Lower per-customer but recurring possible |
| Return on acquisition cost | 3:1 to 10:1 | Tighter than Bucket A. Every percentage point matters |
| Payback period | Hours to 30 days (working). 90+ days (not nailed) | |
| Churn | The whole game | Recurring revenue dies if churn is bad |
| Gross margin | 70 to 95% digital, 30 to 60% services | Digital products win on margin |
| Revenue ceiling, one operator | $50K to $500K/mo | Capped by ad inventory + funnel conversion |
The asymmetry
At 3:1 return on acquisition cost you're barely a business. At 1:1 you're losing money. Most info products operate at 1.5 to 2:1 because creators are bad at math. Every step of the funnel costs money. Click → landing → opt-in → sales page → checkout → upsell. A 10% drop at any step kills the unit econ. Ad fatigue is real. A creative that prints at 5:1 ROAS in week 1 is at 1.5:1 by week 4. You need a content engine producing 20+ creatives a month to outrun decay.
What scales it
Acquisition velocity. Once payback is under 30 days, you can pour gasoline on it. Sub-30-day payback means you can self-fund infinite scale. Funnel optimization compounds: a 1% lift in checkout conversion is a 1% lift everywhere downstream. Ascension ladders: front-end product at low ticket → mid-tier → high-ticket at the top. A $97 product → $497 upsell → $4,997 mastermind triples lifetime value on the same acquired customer. Cross-sell + bolt-ons: the easiest customer to sell is one who already bought.
Risk profile
Ad-platform-dependent (Meta or Google ToS change = revenue cliff). Conversion-rate-dependent. Requires upfront capital to scale. Operations-heavy at scale (support, refunds, fulfillment).
Who this fits
Operators with appetite for funnel + CRO obsession. Discipline to ship 20+ ad creatives a month. Capital (or risk tolerance) to fund ad spend before payback. Preference for systematic, predictable revenue over variable. Ability to ignore individual customer needs in favor of optimizing the average.
Side-by-side
| Metric | Up-market arbitrage | One-of-one mass market, sold without phone calls |
|---|---|---|
| Ticket size | $25K to $250K+ | $50 to $5,000 |
| Acquisition cost | $500 to $5,000 | $5 to $200 |
| Return on acquisition cost | 20:1 to 100:1+ | 3:1 to 10:1 |
| Payback | 30 to 90 days | Hours to 30 days (working) |
| # customers needed for $1M/yr | 5 to 40 | 200 to 20,000 |
| Time to first $100K month | 30 to 90 days if outbound is hot | 90 to 180 days (funnel build + iteration) |
| Capital required | Near-zero (your time) | $5K to $50K minimum (ad spend + infra) |
| World-class skill required | Selling | Funnel / CRO / ad creative |
| Failure mode | Bad month = $0 revenue | Bad funnel = burning ad spend |
| Bottleneck at scale | Your hours on sales calls | Ad inventory + creative fatigue |
| AI's role | Replaces a 4-person back office | Replaces creative team + media buyer + support |
| Best fit if | You like high-stakes selling, can stomach variability | You like systems, want predictable revenue |
Both buckets work because of the same underlying shift. AI collapsed the headcount required to operate them. A Bucket A play used to need 5 people. Now it needs 1. A Bucket B play used to need an agency. Now it needs you and Claude.
The autist (your AI stack) is doing the work of 4 people for free. The chad (you) is keeping the gross profit those 4 people used to take home.
Or, take the protocol home
The framework written up. Free. No mailing-list arbitrage. The protocol, then a few emails. Unsubscribe anytime.
Join CB2
Founding Flagship is the launch tier. First 10 seats at $2,997. Real cap, public counter, no fake scarcity.
The accountability bar
Founding Flagship is half off. The bar: $50K in cumulative client engagements within 60 days, case study delivered by day 90. Don't hit the bar, you forfeit lifetime access. The discount is the agreement that you'll actually run the play.
If you don't make money inside 60 days, the protocol failed you. We'd rather know that with proof than read it on a refund email.
10 of 10
founding seats remaining
Course
one-time, lifetime
All 8 modules recorded. Templates, scripts, and the prompts that drive the AI tools. Self-paced execution.
Founding Flagship
Launch tierone-time, or 3-pay $999, lifetime
Everything in Course, plus the productized AI stack, weekly live calls, all-you-can-eat reviews, executors-only Slack. First 10 seats only. Seat 11 onward, price rises to $5,997.
Founding bar: $50K in cumulative client engagements within 60 days. Case study by day 90. Forfeit lifetime access if no case study delivered.
Claim a founding seatDealmaker
application only
Flagship plus finance track, weekly 1 on 1 with Louis, deal review, weekend in-person, and the annual retreat.
I will tell you to not offer guarantees to your clients. Don't be gay.
All sales final. No refunds, ever. Read the policy.
